About
Welcome to my World
Ashfaque Sayed is a Casting Director, Producer, and Entrepreneur based in Mumbai, with over a decade of experience in the entertainment industry. Since 2006, he has been actively involved in casting and production across films, web series, television commercials, and digital content.
With a strong eye for talent and a deep understanding of storytelling, he has contributed to a wide range of creative projects, delivering impactful visual experiences across multiple platforms.
Beyond entertainment, he is also the Founder & CEO of Celebrella Entertainment and Effonics AV, combining creativity with advanced technology solutions in audio-visual and automation systems.
Driven by passion, innovation, and precision, Ashfaque continues to build meaningful collaborations and create opportunities across industries.
My Work Experience
Founder & CEO
Celebrella Entertainment
2016 – Present
Leading a dynamic entertainment company specializing in casting, talent management, and film production. Overseeing end-to-end project execution across films, web series, television commercials, music videos, and digital campaigns, while building strong industry networks and nurturing emerging talent.
Founder & Proprietor
Effonics AV
2022 – Present
Driving innovation in high-end audio-visual, home automation, and security solutions. Managing system design, project execution, and client delivery across residential, corporate, and commercial environments with a focus on performance, integration, and user experience.
Casting & Production Professional
Film & Media Industry
2006 – Present
Worked extensively across Bollywood and South Indian cinema, contributing to casting and production for films, television commercials, music videos, and digital content. Gained hands-on experience in talent coordination, project execution, and on-ground production management.
Technical Manager & AV Specialist
Technology & Electronics Industry
Early Career
Held key technical roles, including Technical Manager in a reputed German-based organization, specializing in advanced electronics, AV systems, and technical service management. Built strong expertise in system integration and project handling.
My Journey
MY JOURNEY
Ashfaque Sayed is a Mumbai-based Casting Director, Producer, and Entrepreneur with over a decade of experience in the entertainment industry. Since 2006, he has worked across films, web series, commercials, and digital platforms, combining creative vision with strong execution. Alongside his journey in entertainment, he leads Celebrella Entertainment and Effonics AV, bringing together storytelling and technology under one vision.
Our Vision
To create a dynamic ecosystem where creativity and technology come together to shape impactful experiences. Through innovation in entertainment and advanced AV solutions, the vision is to empower talent, enhance modern living, and deliver excellence across global platforms.
Portfolio / Work
Ashfaque Sayed has built a strong and diverse portfolio in the Indian entertainment industry, with extensive experience in casting and production across films, music videos, and digital content. He has contributed to notable projects such as Delhi Belly, Bhaag Milkha Bhaag, Kaminey, and Rang De Basanti, reflecting his ability to identify talent and support high-quality productions. Beyond mainstream cinema, his work spans regional films, web series, short films, and music albums, showcasing versatility across formats. With experience in both creative and operational roles, he brings a well-rounded understanding of the filmmaking process. His portfolio represents a dynamic blend of storytelling, talent development, and technical execution across entertainment and technology-driven projects.
Education & Achievements
🎓 Education
A foundation of technical knowledge and professional excellence built over years of learning and industry experience.
MBA – Operations Management ISBM, Mumbai | 2012
B.Tech – Electronics & Telecommunication - Karnataka State Open University, Mysore | 2008
Diploma – Industrial Electronics - MSBTE, Mumbai | 2001
Mastering Hardware Certification Course - Vidarbha Infotech | Nagpur | 2002
Diploma in C & C++ Nyati Infosys | Bhusawal | 2001
🏆 Achievements
✔ 18+ years of industry experience across entertainment and technology sectors
✔ Successfully delivered 800+ AV and automation projects
✔ Contributed to 450+ casting and production projects across films and digital platforms
✔ Founder & CEO of Celebrella Entertainment
✔ Founder & Proprietor of Effonics AV
✔ Worked across Bollywood and South Indian film industries
✔ Expertise in both creative (casting & production) and technical (AV & automation) domains
When I am not Working I am Travelling
